It was the year 1980, and advertising was limited to two concepts and three versions of that, lecturing people about what they sell in words as crude as possible.
J B Mohan, a young researcher at the University of Kerala who used to write scripts for radio dramas for the All India Radio station in Trivandrum, chances upon these radio ads... run on their station. And he decides to do a better job at it, and hence was born Sravia
With our initiation into radio, the most penetrative advertising medium, Sravia made landmark and celebrated radio campaigns for major brands like Malayala Manorama & Kerala State Electricity Board, which soon became household songs.
With timely upgradation and migration to the next media, with television in 1987, print in 1992, outdoor by 1999 and digital by 2014, Sravia kept pace with changing times+ More
