Tupperware

About Tupperware

Our story began when avid inventor, Earl Tupper, created Tupperware in the early 1940s. Just prior to its consumer introduction in 1946, inventor Earl Tupper's plastics-like materials of many manufacturers were dedicated to the war effort. The versatility and convenience of Tupper's "miracle" products helped to launch the plastics revolution of the next decade. Tupper's first consumer plastic products the Wonderlier Bowl and Bell Tumbler offered a unique benefit that traditional food containers did not: they were lighter and less likely to break than traditional glass and crockery. With the onset of the post-war "baby boom," women dedicated themselves to caring for their growing families. The "Tupperized" kitchen was born … a kitchen that was well organized and neat, and featured a variety of containers that replaced unsightly open packages and that kept food fresh longer.

In 1946, Tupper introduced his legendary airtight seals patterned after the inverted rim on a can of paint which prevented food from drying out, wilting or losing its flavor in the now-common refrigerator. Despite their breakthrough nature, Tupper's products didn't sell well in retail outlets, primarily because consumers needed demonstrations in order to understand how they worked. In response, the first Tupperware Home Party was held in 1948, introducing an all-new way for Tupperware products to reach consumers. Demonstrations proved a dramatically effective way of communicating the benefits of the revolutionary seal.


In response, the first Tupperware Home Party was held in 1948, introducing an all-new way for Tupperware products to reach consumers. Demonstrations proved a dramatically effective way of communicating the benefits of the revolutionary seal.

By 1951, the Tupperware Home Demonstration system was working so well that all Tupperware products were taken off store shelves to be distributed in this manner. The direct sales demonstration was a welcome diversion for women, whose involvement in the community mostly revolved around their family.

Just as Earl Tupper's early plastic products revolutionized food storage and preparation, today's Tupperware products continue to enhance lifestyles by offering ingenious design, quality construction and a lifetime warranty. During the 21st century, the world will continue to change, and Tupperware will continue to evolve right along with it, using a modern approach to form and function to create convenient solutions to households tasks.

Tupperware was introduced in Southern Africa in 1964 and is now available nationwide with over 270 000 Consultants forming part of the company. For more information about Tupperware products, Custom Kitchen Planning, or Hosting a Tupperware Party, click here to find a Consultant near you. Or contact us and we'll help you find one.